The Ask: Proposing a Brand Campaign

Uptown seeks a partner in the development of a brand campaign to lift Uptown within the community. Fulfilling Uptown’s strategic object, Uptown Invites, we seek to invite the broader public into our welcoming community – lifting our mission of drawing people, partnerships and possibility together for all who live, work and play here and make Uptown the strong, vibrant and sustainable urban district it is today.

Campaign Goals

• Placemaking. Attracting and celebrating Uptown for all that it is and means to those who live, work and play here
• Sharing the Uptown feeling. Increasing awareness of Uptown as a connected community,
  experientially
• Extending an open invite. Inviting you to experience Uptown for all that it is – residential streets, one of a kind shopping and eclectic dining atmosphere.
• Honoring the neighbors. Build upon the community that lives here and has made Uptown what it is today.

Submission Timeline

• June 10 @ 5PM, Q&A deadline
• June 17, RFP closes
• June 30, contract awarded

Please submit all proposal elements by PDF document to rfp@uptowngr.com by June 17.

Download full RFP here.